As a leading running calendar for Germany, Austria, Switzerland and Europe, we help race organizers of all sizes reach new participants and increase revenue.
More than 1 million runners use the Trophy Runners calendar each year to find new sports challenges.
Runners find more than 2,500 regularly updated and carefully cataloged running events across Germany and Europe in our calendar.
The high quality of our calendar is recognized by Google with thousands of #1 rankings for frequently searched keywords.
A selection of renowned race organizers who have benefited from our advertising solutions.
Our flexible and affordable advertising measures keep your event on runners' minds.
Our free Basic Profile includes the essential information about your running event and can be managed independently by you.
With a Premium Profile, you can showcase your running event even better and benefit from eye-catching link placements to your website.
Our promoted listings help increase the visibility of your running event on our platform.
Detailed reports provide information on the number of clicks and redirects to the event's homepage.
Our promoted listings are billed monthly, providing maximum flexibility. The Premium Profile is billed annually.
Case Study
The organizer of a city run in southern Germany wanted to establish their event as the top event in the region in the long term.
Over several months, it was promoted as a top race in its state and in the categories "5 km run," "10 km run," and "half marathon." The repeated presence and increased visibility in these categories made the event memorable for runners and turned the city run into one of the most popular regional events.
Case Study
A new race format sought nationwide recognition and an increase in registrations.
Using a premium profile, the unique aspects of this race format were effectively communicated, directing interested runners directly to the organizer’s booking process.
With the additional booking of a promoted listing, which featured the event on the homepage and in relevant categories and regions, both the profile visibility and registration numbers were measurably increased.
Case Study
An established, well-known organizer that hosts events in multiple states regularly faces the challenge of filling remaining slots on short notice.
With promoted listings lasting 1-2 months, the organizer can flexibly respond to current bookings and feature certain events as top events in relevant categories and regions.
Sending stand-alone newsletters with exclusive discounts for readers is another favored strategy for quickly increasing registration numbers.